Case Study Essay Example | Topics and Well Written Essays - 750 words - 21

Case Study - Essay Example The analysis primarily comprises of the situations that result in to the decline or death of a brand and the appropriate approaches that can be applied to strengthen the survival of the brand and give it another chance of survival (Aaker, 1991). The death or decline of a brand is a complicated issue that a time leads to controversies, a good example sis the collapse of the Taurus brand after two decades. This brand by Ford Motors is a good example to indicate that the period of time that a brand stays in the market cannot be set, when the time for a brand to die or decline reaches, the entire process becomes irreversible. A good instance of how complex it is to revive a brand after its collapse id the example of the Harley-Davidson motorcycles. The main reason why it’s hard to revive a declining brand is precisely due to financial losses. However, research shows that it’s better to revive a declining or dead brand rather than developing a new brand, this is because the process of reviving a brand has reduced risks and expenses (Sunil & Chiranjeev, 2009). Branding is a technique that in many years has been applied to differentiate products and services from different suppliers. In the current day, the strength of a brand is contributed by its equity with its consumers. This is also defined as brand equity. Brand equity refers to the degree of difference effect that consumers product know how regarding a brand has on the reaction of a purchaser to the promotion activities. Today, some of the brands that have managed to maintain a very strong brand equity includes such as coca cola, HP, Sony to name but a few(Aaker, 1991). There are several reasons as to why brand die or decline, they include the introduction of the brand, its growth, the maturity of a brand and eventually the decline.in addition to these four factors, there are reason that a brand may die or decline, they include such as increase in prices of the brand with no increase in the